Identifying who your IDEAL CLIENTS are is one of the first steps to assure that you have a successful beauty business.
When you identify the "who" in the people you want to serve in your business-it helps you save time and money in marketing, how you speak to them, and ensures that you aren't casting a wide net to try to serve everybody.
Use this worksheet to help you stop wasting time on trying to reach everybody while you are building your client base to service the people you have always wanted to.